Annuity Cards

annuity agents of America took the floor. LeadZILLA, an annuity direct mail program manager offered by the sales of life, Wins Readers' Choice Award in a survey of independent producers polled by Senior Pension Advisor magazine market . The voices are, but after sending 44,800 rooms in 224 separate drops, I see LeadZILLA as king of the jungle or a big bag of gas?

Without doubt, I was delighted to read about LeadZILLA take top honors for best email program lead annuity direct marketing consultant Readers Choice Awards Senior. After all, I am a principal in AFMO marketing organization Sales of life, the owner of the program leader. And knowing the votes were cast by the independent national pension officers made the victory even sweeter. But after having spent thousands of my own money for LeadZILLA generate leads for my own general agents to use, I learned some lessons on the road.

The figures speak for themselves. My mailbox of the first September 23, 2005, and as of this writing, I used continuously for the last fourteen months LeadZILLA. I mailed 44,800 pieces in 224 drops in 1295 and received direct response cards back by mail. This is a response rate of 2.89% and an average of 5.77 cards leader for each drop 200 coins.

Sales of life has an average of 6 cards to drive back for every drop of 200 pieces. My average of 5.77 cards is close enough that I'm not whining about the .23% difference. As noted in the insurance industry know pools statistics with a large brush. I saw the return rate from zero to 20 cards back, each from 200 pieces mailed. Individual rates of return are one of those mysteries of life, but I always advise my agents to select the postcodes on the outskirts of the city and away from neighborhoods.

The good news is that LeadZILLA is an element of selling life "Marketing Allowance (MAP), which makes free production. For each (approximately) $ 40,000 in premiums for annuities issued by one of its four-door Allianz, American Equity, Sun Life Financial and the sale of ING Life gives the agent a mailbox of 200 pieces. On average, each piece of the company led to six other hot prospects This in turn leads to more business opportunities and more in a vicious circle.

But this cycle is quickly broken when the agent tries to take the path of the lazy. Do not (I repeat, DO NOT!) Destroying a perfectly good answer to advance directly by picking up the phone and become a telemarketer telephone solicitations. You'll have the chance to fix an appointment with one in six prospects, and you will quickly join the ranks of 90% of insurance agents who fail. Instead, your road maps, take your car and spend an afternoon with the drop-in by the system.

Here are the steps to remember with the drip system. Park your car directly in front of your prospect's home or in their driveway. Leave the engine running and door open. Get out of your car, turn and wave to the front window, as if someone saw you climb. (If someone does see you climbing, they are busted!) Knock on the door and stand on the side a few meters. When your prospect comes to the door, look at your watch and say, "Hello, may I speak to Mr. / Ms. (Name on card)? I'm (your name) and I have a minute, but I've been through your street and thought I would stop putting up an appointment for the information you requested (show them the lead card, completed and signed). Is this good Thursday morning at 10, or Friday morning at 9 better? "Let the conversation where it will be. Some of my most annuity sales began to talk of Mr. and Mrs. Prospect cat.

They can not very well hang on you. They may cepen.